Course description
Led by Darden strategy experts, Professors Michael Lenox and Jared Harris, this engaging program features multiple opportunities to practice your analytic skills, as well as program mentors and peer feedback to ensure that you get the support you need to develop and implement a sustainable, successful strategy.
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Who should attend?
This noncredit certificate program is designed for:
- Executives and managers looking for a refresher to help tackle strategic challenges at their organizations
- Emerging leaders looking to improve their ability to articulate and understand strategy and position themselves for advancement
Training content
- Use various analyses to guide decision making (SWOT, competitor, environmental, capabilities, etc.)
- Assess an industry's structure and how the competitive dynamics in an industry affect profitability
- Analyze the advantages and disadvantages of four generic competitive positions
- Identify and evaluate opportunities to scale an organization
- Assess the impact of a potential merger and acquisition and learn to avoid the common pitfalls of this type of growth
- Discover how to enter new markets and apply game theory to analyze, assess and respond to competitors
- Explore ways to build an innovative capability, add value from innovation and determine an innovation strategy
- Understand the dynamics of competition, the competitive life cycle, and how to develop strategies to survive and thrive through industry disruption
- Learn how businesses compete across industries, the value of being in different markets, and the right degree of diversification
- Discover how, where, and when to enter foreign markets, and foreign direct investment
Course delivery details
This is a self-paced program conducted entirely online. Each week, participants should expect to spend approximately two to six hours on instructional videos, readings and assignments, as well as a program project. You’ll be able to use your own organization or any public company as the basis for projects that put your learning into immediate action. Darden-trained mentors facilitate conversations and classmates give and receive feedback through online discussions. Learners can typically complete this program in 3-6 months, however the program will be open for 8 months to allow plenty of time for completion.
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