Professional Course

Using Video for B2B Marketing and Sales: Trends, Benchmarks and Best Practices

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Course description

Using Video for B2B Marketing and Sales: Trends, Benchmarks and Best Practices

Video has emerged as a go-to content format for many marketing and sales teams in the digital-first world. It's a powerful way to educate prospects and to connect on a more personal level. But when it comes to using video strategically in your go-to-market programs, there are still many questions around how to use it most effectively, how to scale video content creation, and how to make it an integral part of your content culture.

Join Tyler Lessard, Chief Video Strategist and co-author of The Visual Sale, to learn the top trends for video in B2B marketing and sales in 2021. Discover the latest benchmarks for video content creation and publishing, best practices for the types of videos to prioritize, and key market trends for video technology.

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Who should attend?

This live webinar is designed for

  • owners
  • presidents
  • vice presidents
  • sales managers
  • sales directors
  • vice presidents of sales
  • sales executives
  • account managers
  • CMOs
  • marketing directors
  • marketing managers
  • marketing communication managers
  • promotion coordinators
  • other sales and marketing professionals.

Training content

  • Top Trends for Video in B2B Marketing and Sales in 2021
  • Latest Benchmarks for Video Content Creation
  • Best Practices for the Types of Videos to Prioritize
  • Key Market Trends for Video Technology

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Lorman Education Services
Lorman Education Services
2510 Alpine Road
54702 Eau Claire Wisconsin

Lorman Education Services - Live and On-Demand Courses

Lorman Education Services is a leading provider of online professional development and corporate training for organizations and individual professionals. For more than 30 years, Lorman has delivered relevant, high-quality, professional-level courses that cover a broad range of business and technical...

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