Canadian Anti-Spam Law (CASL): Effective Marketing Within Compliance
It’s been two years since the restrictive email laws in Canada, called Canadian Anti-Spam Law (CASL), went into effect. While great for individual security, it makes it that much harder for marketers like you to create strong relationships with your buyers. You know how important it is to keep your buyers’ attention. It’s a long purchase cycle - how can you create effective marketing strategy within these laws? What CAN you do with email? And how can you use other tools in the Marketing Automation arsenal to engage buyers? Get all of your questions answered here! Join David Fowler, Head of Digital Compliance from Act-On Software, to learn more about current laws and upcoming changes.
Who should attend?
- What Rules to Expect and How They Will Impact Your CompanyHow to Stay in Compliance in Your Everyday MarketingHow You Can Create Effective Marketing Plans - and Still Play by the Rules
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Lorman Education Services - Live and On-Demand Courses
Lorman Education Services is a leading provider of online professional development and corporate training for organizations and individual professionals. For more than 30 years, Lorman has delivered relevant, high-quality, professional-level courses that cover a broad range of business and technical...