Course description
Entrepreneurship in Architecture, Planning and Real Estate
Earn an official certificate of professional achievement from Massachusetts Institute of Technology.
A comprehensive understanding of the entrepreneurship process involved in launching an idea related to the urban environment, and the skills needed to apply this process repeatedly.
Personalized insights on your proposed venture from the subject matter experts at MITdesignX on-campus program network.
A one-year action plan that you can use to launch your venture in the built environments of the real world.
Who should attend?
Is this course for you?
This course provides key tools to anyone interested in solving challenges or starting a business related to urban development and the built environment, including professionals in design, architecture, planning, policy, engineering, real estate, transportation, or construction roles. Those interested in aiding the transition to smart cities will gain the skills to make a meaningful contribution to the cities of the future, through urban entrepreneurialism.
Training content
Module 1
Imagine Design Solutions in the Built Environment Connect needs and opportunities in the built environment with design solutions.
Module 2
Test Ideas, Research the Market, and Define Stakeholders Learn about the building blocks of venture ideation.
Module 3
Calibrate an Idea and Create a Development Framework Reassess the problem to better position your venture for effective development.
Module 4
Determine the Value Proposition and Model the User Journey Explore the value a venture creates and how a user journey can set you on course to create an ideal solution.
Module 5
Prototype Your Built Environment Solution Learn to build, test, and iterate on your idea.
Module 6
Create a Business Model Discover how to position your venture ahead of the competition.
Module 7
Tailor the Message and Pitch Your Venture Learn to effectively communicate the vision, goals, and practicalities of your venture.
Module 8
Develop an Action Plan to Operationalize Your Venture Learn how to craft a goal-oriented action plan to prepare your venture for the path forward.
Course delivery details
Duration
- 8 weeks Excluding orientation
- 7–10 hours per week Self-paced learning online
Why choose GetSmarter?
- Data-driven course selection
- Outcomes-based design
- People-mediated delivery
GetSmarter
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