Course description
Content Marketing and Strategy: Brand and Business Growth
Earn an official certificate of professional achievement from Northwestern University.
An expert-led understanding of how content can be strategically leveraged to achieve business goals.
A content strategy that includes copywriting, social media, analytics, storytelling, content management and digital innovation.
Practical and critical thinking skills to develop a unique, innovative and measurable content strategy for your business.
Who should attend?
This Course Is for You If:
- You are a working professional who wants to learn the strategic value of content marketing and creation
- You are a marketing manager, brand strategist or content manager looking to leverage emerging technologies to meet changing consumer behaviors and improve engagement and sales
- You are a business owner or director intent on harnessing the strategic power of social media, visual storytelling and communication to market and grow your firm
Training content
Module 1
Defining content strategy
Module 2
Keyword analytics, content writing and social media
Module 3
Constructing visual narratives
Module 4
Becoming a brand-driven storyteller
Module 5
Supporting content strategy within a business
Module 6
Leveraging new digital technologies and innovation
Course delivery details
Duration
- 6 weeks Excluding orientation
- 7–9 hours per week Self-paced learning online
Why choose GetSmarter?
- Data-driven course selection
- Outcomes-based design
- People-mediated delivery
GetSmarter
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