Professional Course

Content Marketing and Strategy: Brand and Business Growth

GetSmarter, Online
6 weeks
6 weeks
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Course description

Content Marketing and Strategy: Brand and Business Growth

Earn an official certificate of professional achievement from Northwestern University.

An expert-led understanding of how content can be strategically leveraged to achieve business goals.

A content strategy that includes copywriting, social media, analytics, storytelling, content management and digital innovation.

Practical and critical thinking skills to develop a unique, innovative and measurable content strategy for your business.

Who should attend?

This Course Is for You If:

  • You are a working professional who wants to learn the strategic value of content marketing and creation
  • You are a marketing manager, brand strategist or content manager looking to leverage emerging technologies to meet changing consumer behaviors and improve engagement and sales
  • You are a business owner or director intent on harnessing the strategic power of social media, visual storytelling and communication to market and grow your firm

Training content

Module 1

Defining content strategy

Module 2

Keyword analytics, content writing and social media

Module 3

Constructing visual narratives

Module 4

Becoming a brand-driven storyteller

Module 5

Supporting content strategy within a business

Module 6

Leveraging new digital technologies and innovation

Course delivery details


  • 6 weeks Excluding orientation
  • 7–9 hours per week Self-paced learning online

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery
102 S Hall
94720 Berkeley California


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