Professional Course

The Craft of Storytelling

edX, Online
4 weeks
79 USD
Next course start
Start anytime See details
Self-paced Online
4 weeks
79 USD
Next course start
Start anytime See details
Self-paced Online
Visit this course's homepage on the provider's site to learn more or book!

Course description

The Craft of Storytelling

This course reveals the insider secrets you can use to tell stories your audiences will love. Skillful storytelling is critical for captivating, educating, and influencing your audience. Telling great stories is not intuitive for most of us however, which is why so many people struggle with storytelling. You can quickly learn how to tell engaging and effective stories, using time-tested techniques, that will keep your audience on the edge of their seats.

"The Craft of Storytelling" covers topics like:

  • Setting the scene
  • Building a dramatic arc
  • Empathizing with your audience
  • Eliminating rabbit trails
  • Locking the conflict
  • The "Ice Road Trucker" effect
  • Employing key delivery techniques

Taught in a fun and conversational way, "The Craft of Storytelling" draws from the instructor's experience telling stories in podcasts, radio, print, documentaries, at parties, and live on stage in front of hundreds of people. Learn to unlock the power of your stories and share them with the world.

Upcoming start dates

1 start date available

Start anytime

  • Self-paced Online
  • Online
  • English

Who should attend?



Training content

Introduction to Storytelling

  • What Audiences Want in a Story
  • What Events Make for a Good Story?
  • Finding Stories

Building Your Story

  • The Dramatic Arc
  • Structural Models
  • Establishing Key Elements
  • Ending Your Story


  • Change everything you’re doing
  • Emphasizing key moments
  • Learning from other Storytellers
  • Dealing with Stage Fright

Addressing Common Issues

  • What Makes for a Bad Story
  • Fundamental principles of Stories
  • Becoming a Great storyteller

Course delivery details

This course is offered through University of Alaska Fairbanks, a partner institute of EdX.

3-5 hours per week


  • Verified Track -$79
  • Audit Track - Free

Certification / Credits

What you'll learn

Skills and Knowledge Learners will acquire in this course:

  • Finding good stories
  • Targeting what audiences want in a story
  • Building the dramatic arc
  • Using The “Ice Road Trucker” effect
  • Designing story structures
  • Locking the conflict
  • Establishing key elements
  • Eliminating rabbit trails
  • Strategizing delivery
  • Ending your story

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141 Portland Street
02139 Cambridge Massachusetts


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