Product and Service Creation in the Internet Age
Product and service development is rapidly shifting from the R&D departments of producers to innovating users themselves – that is, to potential customers. Producers must reorient to find commercially-profitable designs among user prototypes, rather than exclusively relying on in-house development.
In this course, we will explore these new, internet age innovation processes. We will discuss how leaders can find, adopt, and profit from user-developed innovations in their own ventures and firms. We will also discuss the implications of the emerging “age of abundant and free innovation.”
Upcoming start dates
- Self-paced Online
Who should attend?
Course delivery details
This course is offered through Massachusetts Institute of Technology, a partner institute of EdX.
3-5 hours per week
- Verified Track -$49
- Audit Track - Free
Certification / Credits
What you'll learn
- Application of the Lead User Method to new product development
- Development of toolkits for DIY innovators
- Understanding of emerging innovation development methods
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