Course description
Introduction to Sensory Marketing Strategy
Sensory marketing creates an emotional or sensorial response with a brand or a product. When consumers undergo an experience with different brands, with each brand providing them with a unique experience which appeals to their senses, the chance of making an emotional impact is greater. Sensory Marketing strategies engage with the customers with a dialogue urging them to experience the brand assuring them that it will be memorable.
Nowadays financial institutions are also betting on multi-sensory consumer experiences to make the brand more friendly and personal.
Sensory branding is achieved by taking advantage of the 5 senses we experience i.e. the sense of Sight, Sound, Smell, Taste and Touch. Different senses can be used for creating different sensations for the customer to experience.
Our five senses play an integral role in the emotional processing and interpretation of information and help create a positive or negative psychological perception of the experience that the customer encounters.
Upcoming start dates
Who should attend?
Prerequisites:
None
Training content
The course is structured in 5 Weeks
- Week 1Evolution, Concept and Components of Sensory Marketing
- Week 2The Art and Science of Sensory Marketing
- Week 3Approach to Sensory Marketing and Branding
- Week 4Sensory Marketing for Financial Services
- Week 5 Sensory Marketing Vignettes
- Final Evaluation
Course delivery details
This course is offered through State Bank of India, a partner institute of EdX.
2-4 hours per week
Costs
- Verified Track -$149
- Audit Track - Free
Certification / Credits
What you'll learn
The course is structured in 5 Weeks
Week 1 :Evolution, Concept and Components of Sensory Marketing
Week 2 : The Art and Science of Sensory Marketing
Week 3 :Approach to Sensory Marketing and Branding
Week 4 :Sensory Marketing for Financial Services
Week 5 : Sensory Marketing Vignettes
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edX
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