Marketing Automation Essentials

Increase revenue, track marketing initiatives better, generate and nurture leads, align sales and marketing and integrate all your systems to create a powerful automated marketing system.

As a marketer, you are under pressure to perform. You need to plan and execute campaigns that generate leads for your sales team, and you have to do it with a limited budget that makes it seem impossible to accomplish. This is where marketing automation can help.

With marketing automation, you accomplish more while making your marketing campaigns more relevant to the needs of your target audience. It improves efficiency and effectiveness. But what is marketing automation? And, more importantly, how can you get started with it?

In this class, we will introduce you to marketing automation, explain the concepts of the inbound marketing methodology and show you how to develop a roadmap for introducing marketing automation in your organization. You will also get a glimpse of different options for marketing automation platforms and learn benefits and drawbacks to help guide you to the right decision for your organization.