Google Marketing Boot Camp

If your business is online, you need to know how to successfully implement and analyze Google-based Internet marketing campaigns. There are a large number of free Google marketing services available for businesses of any size and the demand for individuals with knowledge and experience of Google online marketing has never been higher! Google’s tools, when properly understood, not only help you attract, retain and convert web traffic, but also enable you to identify key characteristics of your online customer base and these potential buyers' behavior while on your site. This course will teach you to combine quality content with the tools offered by AdWords and Google Analytics to become a powerful online marketer. You can than use this insight to tailor content to customers you are reaching as well as those you want to reach. Once you've completed our training, you'll be on your way to become a certified Google professional. Very few marketers who are not solely focused on AdWords or Analytics have this qualification.

*Please note, if you are taking this class as part of the St. Louis University Certificate requirements, there is a $500 fee to claim your certificate once you have completed ALL requirements.