Professional Course
4.9 (7 Reviews)

AMA's Advanced Course in Strategic Marketing

Length
3 lessons
Price
2,595 USD
Next course start
10 June, 2024 (+4 start dates)
Delivery
Virtual Classroom
Length
3 lessons
Price
2,595 USD
Next course start
10 June, 2024 (+4 start dates)
Delivery
Virtual Classroom
From 2,595 USD / person

Course description

AMA - American Management Association

AMA's Advanced in Strategic Marketing

At this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones integrate your strategic marketing mix elements with corporate goals and maximize the benefits of e-commerce technology.

How You Will Benefit

  • Understand the strategic value of sales vs. the strategic value of marketing
  • Learn the stages of the customer buying process—and generate incremental value at each stage
  • Use the growth audit gap model to select the most effective options for strategic marketing programs
  • Efficiently target your strategic marketing campaigns to core buying influences
  • Successfully develop and manage new product and service launches to increase overall market share

Upcoming start dates

Choose between 4 start dates

10 June, 2024

  • Virtual Classroom
  • Online

5 August, 2024

  • Virtual Classroom
  • Online

16 October, 2024

  • Virtual Classroom
  • Online

16 December, 2024

  • Virtual Classroom
  • Online

Who should attend?

Anyone whose business would benefit from strategic marketing, including experienced marketing managers, directors and vice presidents of marketing as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. Knowledge of the fundamentals of marketing is highly recommended.

Training content

  • Strategic growth perspectives: the SMART growth segmentation
  • Strategic marketing for distinct psychographic groups
  • Moving beyond pricing as an objective to pricing as a strategy
  • The role of strategic marketing in CRM: understanding the lifetime value of a customer
  • Changing the buying structure through the Internet
  • Promotion and communication as an integrated process
  • The seven stages of new product/service development

Costs

price for:

  • Non Members: $2595
  • AMA Members: $2345

Certification / Credits

CEU: 1.8, CPE: 21

Reviews

Average rating 4.9

Based on 7 reviews.
Reviews are published according to our review policy..
Write a review!
5/5
Maria P.
22 Jun 2021
AMA's Advanced Course in Strategic Marketing

Great course! David keeps your attention and keeps discussion interesting and relevant.

5/5
Charmen W.
22 Jun 2021
AMA's Advanced Course in Strategic Marketing

Rich was very kind and took the time to answer any questions and give examples for all of his points.

5/5
Casey K.
21 Jun 2021
AMA's Advanced Course in Strategic Marketing

Great course with a great and knowledgeable about the subject, instructor.

AMA - American Management Association

American Management Association Company Info

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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