Course description
AMA's Advanced in Strategic Marketing
At this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones integrate your strategic marketing mix elements with corporate goals and maximize the benefits of e-commerce technology.
How You Will Benefit
- Understand the strategic value of sales vs. the strategic value of marketing
- Learn the stages of the customer buying process—and generate incremental value at each stage
- Use the growth audit gap model to select the most effective options for strategic marketing programs
- Efficiently target your strategic marketing campaigns to core buying influences
- Successfully develop and manage new product and service launches to increase overall market share
Upcoming start dates
Who should attend?
Anyone whose business would benefit from strategic marketing, including experienced marketing managers, directors and vice presidents of marketing as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. Knowledge of the fundamentals of marketing is highly recommended.
Training content
- Strategic growth perspectives: the SMART growth segmentation
- Strategic marketing for distinct psychographic groups
- Moving beyond pricing as an objective to pricing as a strategy
- The role of strategic marketing in CRM: understanding the lifetime value of a customer
- Changing the buying structure through the Internet
- Promotion and communication as an integrated process
- The seven stages of new product/service development
Costs
price for:
- Non Members: $2595
- AMA Members: $2345
Certification / Credits
CEU: 1.8, CPE: 21
Reviews
Average rating 4.9
Rich was very kind and took the time to answer any questions and give examples for all of his points.
Great course with a great and knowledgeable about the subject, instructor.
American Management Association Company Info
The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...
Great course! David keeps your attention and keeps discussion interesting and relevant.