Professional Course
4.8 (22 Reviews)

Strategic Planning

AMA - American Management Association, Online (+3 locations)
Length
2 days
Price
2,795 USD
Next course start
25 June, 2024 (+10 start dates)
Delivery
Virtual Classroom, Classroom
Length
2 days
Price
2,795 USD
Next course start
25 June, 2024 (+10 start dates)
Delivery
Virtual Classroom, Classroom
From 2,795 USD / person

Course description

AMA - American Management Association

Strategic Planning

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

How You Will Benefit

  • Identify strategic planning issues in order to develop a unique competitive advantage
  • Learn key analytical and conceptual approaches to expand your understanding of the marketplace
  • Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
  • Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
  • Incorporate customer needs into your strategic planning
  • Use a case study to examine the strategic planning process
  • Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
  • Determine the best approach to effectively implement your strategic planning

Upcoming start dates

Choose between 10 start dates

25 June, 2024

  • Virtual Classroom
  • Online

8 July, 2024

  • Virtual Classroom
  • Online

5 August, 2024

  • Virtual Classroom
  • Online

19 September, 2024

  • Virtual Classroom
  • Online

23 September, 2024

  • Classroom
  • San Francisco

17 October, 2024

  • Virtual Classroom
  • Online

7 November, 2024

  • Classroom
  • Arlington

21 November, 2024

  • Virtual Classroom
  • Online

5 December, 2024

  • Classroom
  • New York City

12 December, 2024

  • Virtual Classroom
  • Online

Who should attend?

Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

Training content

  • Identifying the questions and analyses that strategic planning must address
  • Organizing a structured strategic planning process
  • Developing a strategic mission, vision and unique value statement for your unit
  • Assessing the external and internal environment
  • Determining your organization’s performance profile and conducting a competitor assessment
  • Conducting a VRIO analysis for identifying sustainable competitive advantages
  • Applying an internal assessment to your organization
  • Making strategic decisions and conducting a SWOT analysis
  • Understanding the potential value of scenario planning
  • Building your strategic plan and crafting your executive summary
  • Communicating and executing your strategic plan
  • Building commitment throughout the execution process
  • Translating strategic imperatives into goals and actions
  • Identifying ways to align the organization toward a single purpose

Costs

Course price for:

  • Non Members: $2795
  • AMA Members: $2495

Certification / Credits

CEU: 1.2, PDU: 12, CPE: 14

Reviews

Average rating 4.8

Based on 22 reviews.
Reviews are published according to our review policy..
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5/5
Shaun S.
11 Feb 2023
Very informative

My instructor was very informative and thorough in her explanation of strategic planning and how the elements of Project Management are pivotal to making this come to fruition.

5/5
Lisa C.
10 Dec 2022
Applicable to my work

My facilitator was wonderful, knowledgeable and engaging. the lessons and skills I learned are very applicable to my work and I look forward to taking it back to my office as we...

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5/5
Jacklyn I.
24 Sep 2022
Left with many new tools

Course was excellent and the instructor was very knowledgeable. He was patient and understanding and provided great stories to drive his point home. The tools I'm taking away fr...

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AMA - American Management Association

American Management Association Company Info

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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