Strategic Planning

Training overview

Professional Course

2 days

From	2,645 USD

AMA - American Management Association

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Start dates

Online

2,645 USD

4/26/2021

Chicago

2,645 USD

4/26/2021

New York City

2,645 USD

5/20/2021

Anaheim

2,645 USD

6/14/2021

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Course description

Strategic Planning

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

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Who should attend?

Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

Training content

Identifying the questions and analyses that strategic planning must address
Organizing a structured strategic planning process
Developing a strategic mission, vision and unique value statement for your unit
Assessing the external and internal environment
Determining your organization’s performance profile and conducting a competitor assessment
Conducting a VRIO analysis for identifying sustainable competitive advantages
Applying an internal assessment to your organization
Making strategic decisions and conducting a SWOT analysis
Understanding the potential value of scenario planning
Building your strategic plan and crafting your executive summary
Communicating and executing your strategic plan
Building commitment throughout the execution process
Translating strategic imperatives into goals and actions
Identifying ways to align the organization toward a single purpose

Costs

The course is priced as follows: $2645 - Non-members
$2395 - AMA members
$2268 - GSA price

Certification / Credits

Identify strategic planning issues in order to develop a unique competitive advantage
Learn key analytical and conceptual approaches to expand your understanding of the marketplace
Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
Incorporate customer needs into your strategic planning
Use a case study to examine the strategic planning process
Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
Determine the best approach to effectively implement your strategic planning

About AMA

About American Management Association International

For over 90 years, American Management Association International (AMA) has been a world leader in professional development. AMA supports the goals of individuals, organizations, and government agencies with a complete range of corporate talent transformation solutions, including public open-enrollment seminars...