Course description
Strategic Planning
This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.
How You Will Benefit
- Identify strategic planning issues in order to develop a unique competitive advantage
- Learn key analytical and conceptual approaches to expand your understanding of the marketplace
- Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
- Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
- Incorporate customer needs into your strategic planning
- Use a case study to examine the strategic planning process
- Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
- Determine the best approach to effectively implement your strategic planning
Who should attend?
Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.
Training content
- Identifying the questions and analyses that strategic planning must address
- Organizing a structured strategic planning process
- Developing a strategic mission, vision and unique value statement for your unit
- Assessing the external and internal environment
- Determining your organization’s performance profile and conducting a competitor assessment
- Conducting a VRIO analysis for identifying sustainable competitive advantages
- Applying an internal assessment to your organization
- Making strategic decisions and conducting a SWOT analysis
- Understanding the potential value of scenario planning
- Building your strategic plan and crafting your executive summary
- Communicating and executing your strategic plan
- Building commitment throughout the execution process
- Translating strategic imperatives into goals and actions
- Identifying ways to align the organization toward a single purpose
Costs
Course price for:
- Non Members: $2795
- AMA Members: $2495
Certification / Credits
CEU: 1.2, PDU: 12, CPE: 14
About AMA
American Management Association Company Info
The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...
Contact info
AMA - American Management Association
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