Course description
Social media has become an integral part of a firm’s overall marketing strategy. From platform selection to content generation and ad buying, social media management quickly becomes a complex process to oversee, with many different decisions to make regarding the allocation of a firm’s resources.
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Who should attend?
This course is for individuals interested in diving into the world of social media management.
Course delivery details
Robust internet access, Firefox or Chrome are recommended browsers. The program is delivered entirely online. To run the program, you are not required to download any additional software beyond what is noted above.
You can complete this program at your own pace, anywhere and anytime, as long as you have a computer with access to the internet and a web browser. On the program start date, you'll receive access and must complete the program within 10 weeks.
The program consists of five modules that you must complete in sequence. Each module contains:
- Instructor-led videos and resources (e.g., short readings)
- Module mini-assessment to ensure you understand the subject matter
Each module mini-assessment must be completed with a score of 80% or higher to unlock the next module. The mini-assessments are meant to ensure you understand the content and can be retaken as many times as needed to achieve a passing score. Once you successfully complete the five course modules, you must undertake and complete a short capstone project which will help you integrate material from across the five competency tiers.
The estimated time to complete this course is 18-20 hours broken down as follows:
- Video: approximately 10 hours
- Reading: approximately 1.5 hours
- Mini-assessments: approximately 1.5 hours
- Capstone project: approximately 5-7 hours
Costs
Payment must be received by the program start date to be granted access.
Payment can be made in two ways:
- Credit card
- Check made payable toUB Foundation Activities Inc.and mailed to:
Office of Professional and Executive Development
339 Jacobs Management Center
Buffalo, NY 14260
Certification / Credits
Platforms and Content Creation for Social Media is a certificate program and is non-credit-bearing. There are no degree requirements for the program.
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