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Marketing: Mastering Value Propositions

Training overview
Professional Course
Self-paced Online
7.5 hours
Start dates
Start anytime

Course description

Marketing: Mastering Value Propositions

Are you struggling to understand your customers? Or communicate the value you can bring them?

  • Learn how to map the value that your product or service brings againstthe jobS pains and gains of your customer
  • Discover and test messaging that will resonate with your customer
  • Leverage the Value Proposition Canvas to find product market fit

Who should attend?

Entrepreneurs & Startups

Understand your customer better. Create powerful messaging that will communicate the value of your products or service and start selling.

Corporate Innovators

Test new value propositions or strengthen existing ones. Understand what your customers jobs, pains and gains are so you can design better solutions.


Give your teams a shared language. Create value propositions that sales, marketing and customer success can all use to communicate better with your customers and create a greater end-to-end experience.

Training content

Module 1

Getting Started with the Value Proposition Canvas

Module 2

The Value Proposition Canvas in Context

Module 3

Differentiation and Competition

Module 4

Designing Value Propositions

Module 5

Validating Your Value Proposition Canvases


The course fee is $499.99

About Strategyzer


Strategyzer helps companies all over the world uncover their teams’ entrepreneurial potential with our globally-trusted methodology and engaging platform. We help build Invincible Companies by helping you: Shift mindsets. Train your leadership and teams in proven methods from our network...

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Löwenstrasse 2 CH
8001 Zürich

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