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Marketing Automation

Project Management Experts, LLC
Training overview
Professional Course
Self-paced Online
3.5 hours
From 79 USD

Start dates
Online
79 USD
Start anytime

Course description

Marketing Automation

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

Training content

  • Define marketing automation and explain its value
  • Define key terms used in marketing automation
  • Explain the key components of marketing automation
  • Define the buying cycle and the online marketing funnel
  • Explain the aspects of prospect intent in a buying cycle (AIDA)
  • Identify the key considerations in developing a content strategy
  • Name the major marketing channels
  • Define and explain what customer value is
  • Define and discuss the advantages of a single customer view
  • Describe the functions of a CRM system and an email marketing system
  • Discuss the types of data that are useful in lead capture
  • Explain the use of dynamic content
  • Explain the use of explicit and implicit data in lead nurturing
  • Articulate the value of lead scoring
  • Define strategies for building customer loyalty
  • Describe different methods of marketing automation measurement and control

Course delivery details

Course Access Time: 90 days

Certification / Credits

Credits: 0.35 CEUs / 3 PDUs / 3.5 HRCIs / 3.5 SHRMs

Why choose PME?

Over 300 instructor-led and online course offerings in project management, leadership, and business management

Courses taught by experienced practitioners

Leading provider of project management and agile certifications

About PME

Project Management Experts, LLC

Project Management Experts (PME) is just that, a consortium of project management experts with at least 20 years of experience who have re-directed their careers to improving the project management competency of our clients. Our training classes focus on building...


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Project Management Experts, LLC


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