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Auditing Your Digital Presence

MIS Training Institute (MISTI)
Training overview
3 days
2,395 USD
Professional Course
Next start date: 9/28/2020 - Online
Start dates
Online
2,395 USD
9/28/2020

New York
2,395 USD
9/28/2020

Course description

Auditing Your Digital Presence

Digital marketing has transformed the consumer purchasing process. As your competitors adjust their marketing strategy to account for changing purchasing behavior, so should you. Never has it been more important for your digital content to be clear, concise, and most importantly — measurable.

In this three-day seminar we will dissect the challenges facing enterprises today and detail assurance activities your department can use to assess the effectiveness of the controls that safeguard today’s digital presence.

By the end of this seminar attendees with have a better understanding of digital presence, the impacts of artificial intelligence and the role audit plays in assessing digital marketing efforts.

COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Who should attend?

Operational and IT auditors and audit managers preparing for an audit or self-assessment of their companies use of social media and other internet based marketing services

Prerequisites

 Fundamentals of Internal Audit (OAG101) , IT Audit School (ITG121) or equivalent experience

Training content


  1. Defining Digital Presence
  2. What Artificial Intelligence Has to Do With Digital Marketing – “Predicting”
  3. Features of Common Digital Marketing Platforms
  4. What Is Adware and What Does It Do
  5. How Privacy Regulations Are Influenced by Marketing Efforts 
  6. Social Media Risks 
  7. Components of a Digital Presence Audit

About MISTI

MIS Training Institute

MIS Training Institute (MISTI)

With offices in London and Boston, MISTI is the global leader in IT audit, audit and information security training. Founded in 1978, MISTI has gained experience through training more than 200,000 delegates across five continents.  MISTI has made it their...


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MIS Training Institute (MISTI)


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