Course description
Telling Your Brand Story
The Telling Your Brand Story training program has been specifically crafted to benefit individuals in various roles, including Individual Contributors, Front-Line Leaders, and Leaders of Leaders. By participating in this program, individuals acquire skills related to effective storytelling and learn how to communicate their organization's complete value proposition, including its mission, vision, purpose, product and service benefits, and problem-solving capabilities. By leveraging the power of storytelling, participants can help potential customers make informed decisions and motivate hesitant customers to take action. Effective storytelling can also enhance customer loyalty and retention, providing salespeople and marketers with ample opportunities to showcase their value propositions. Also, participants can apply brand story principles to their social media strategy to generate greater engagement and more follow-up action.
Upcoming start dates
Who should attend?
Audience
- Individual Contributors (esp. sales)
- Front-Line Leaders
- Leaders of Leaders
Training content
Pre-Learning
- Pre-reading (20 minutes)
- Document your current value proposition and sales/marketing messages
- Gather initialstory ideas and data for your story “toolkit” (rubric provided)
Module 1(2 hours)
The Essence of Storytelling
- Classic guide to storytelling
- The “beats” of a great story
- Storytelling and brain science
Why Does Your Audience Care?
- Their priorities, fears, concerns, goals and aspirations
- Linking your brand story to their priorities
- How stories drive action
- Show, don’t tell
- Develop (and practice) your first draft – get feedback
Module 1(2 hours)
Brand Story Enhancement
- Whiteboarding and other visual story enhancement
- The “villain” of your story?
- Refine your story versions for:
- Elevator speech
- Sales presentations
- Social media
- Marketing campaigns
- Refine (and practice) your second draft , with whiteboard visuals – get feedback
- Final polish and presentation
Post-Work
- Personal Action Plan for continuous refinement of your brand story
- 30-60-90 Day Action Plan Reviews *
- Virtual, Group Touchpoint Session *
Course delivery details
Formats
- In-Person - 1/2 Day
- Virtual - 2 hrs. x 2 Sessions
Certification / Credits
In this program participants learn. how to use techniques of effective storytelling to communicate their organization’s complete value proposition including:
- Mission and vision
- Purpose, in terms of problems to solve
- Product and service benefits
Why choose IPL?
Infopro Learning has a Customer Satisfaction (CSAT) Score of 98%
Infopro Learning has 9500 trainers across the globe
Infopro Learning was founded in the year 1989
Contact this provider
Infopro Learning
Infopro Learning is an award-winning workforce transformation consultancy that unlocks the potential of people to power business performance. As a global leader in talent development and managed learning services, Infopro Learning offers solutions that support the entire lifecycle of learning, from...