Corporate / Group Training

Telling Your Brand Story

Infopro Learning, Online (+1 locations)
0.5 days
Next course start
Inquire for more information (+2 start dates)
Virtual Classroom, On-site
0.5 days
Next course start
Inquire for more information (+2 start dates)
Virtual Classroom, On-site
This provider usually responds within 48 hours 👍

Course description

Telling Your Brand Story

The Telling Your Brand Story training program has been specifically crafted to benefit individuals in various roles, including Individual Contributors, Front-Line Leaders, and Leaders of Leaders. By participating in this program, individuals acquire skills related to effective storytelling and learn how to communicate their organization's complete value proposition, including its mission, vision, purpose, product and service benefits, and problem-solving capabilities. By leveraging the power of storytelling, participants can help potential customers make informed decisions and motivate hesitant customers to take action. Effective storytelling can also enhance customer loyalty and retention, providing salespeople and marketers with ample opportunities to showcase their value propositions. Also, participants can apply brand story principles to their social media strategy to generate greater engagement and more follow-up action.

Upcoming start dates

Choose between 2 start dates

Inquire for more information

  • On-site
  • Worldwide

Inquire for more information

  • Virtual Classroom
  • Online

Who should attend?


  • Individual Contributors (esp. sales)
  • Front-Line Leaders
  • Leaders of Leaders

Training content


  • Pre-reading (20 minutes)
  • Document your current value proposition and sales/marketing messages
  • Gather initialstory ideas and data for your story “toolkit” (rubric provided)

Module 1(2 hours)

The Essence of Storytelling

  • Classic guide to storytelling
  • The “beats” of a great story
  • Storytelling and brain science

Why Does Your Audience Care?

  • Their priorities, fears, concerns, goals and aspirations
  • Linking your brand story to their priorities
  • How stories drive action
  • Show, don’t tell
  • Develop (and practice) your first draft – get feedback

Module 1(2 hours)

Brand Story Enhancement

  • Whiteboarding and other visual story enhancement
  • The “villain” of your story?
  • Refine your story versions for:
    • Elevator speech
    • Sales presentations
    • Social media
    • Marketing campaigns
  • Refine (and practice) your second draft , with whiteboard visuals – get feedback
  • Final polish and presentation


  • Personal Action Plan for continuous refinement of your brand story
  • 30-60-90 Day Action Plan Reviews *
  • Virtual, Group Touchpoint Session *

Course delivery details


  • In-Person - 1/2 Day
  • Virtual - 2 hrs. x 2 Sessions

Certification / Credits

In this program participants learn. how to use techniques of effective storytelling to communicate their organization’s complete value proposition including:

  • Mission and vision
  • Purpose, in terms of problems to solve
  • Product and service benefits

Why choose IPL?

Infopro Learning has a Customer Satisfaction (CSAT) Score of 98%

Infopro Learning has 9500 trainers across the globe

Infopro Learning was founded in the year 1989

Contact this provider

Contact course provider

Fill out your details to find out more about Telling Your Brand Story.

  Contact the provider

  Get more information

  Register your interest

Country *

reCAPTCHA logo This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Infopro Learning
Suite 102
103 Morgan Lane
08536 Plainsboro NJ

Infopro Learning

Infopro Learning is an award-winning workforce transformation company. The company specializes in unlocking the potential of employees, clients, and partners, which leads to improved performance aligned with the organization's strategic objectives. Infopro Learning can assist with growth, effective change management,...

Read more and show all training delivered by this supplier