Course description
Professional Communication: Business Writing and Storytelling
Earn an official certificate of professional achievement from The Economist
Learn to research, write and edit clear and compelling business communications.
Training content
Over the duration of this online short course, you’ll work through the following modules:
Module 1
Planning for impact
Take the first steps to being a reflective, productive writer.
Module 2
Crafting your structure
Determine how to gather materials and structure information into an outline.
Module 3
Choosing words that work
Learn how the right word in the right place can ensure maximum impact and clarity.
Module 4
Writing clear and engaging sentences
Discover how to build words into phrases and sentences that engage the reader.
Module 5
Making data beautiful and compelling
Determine how to present data effectively to support your writing.
Module 6
Editing your work
Reflect critically on your writing, learning to revise and edit your work as well as the work of others.
Course delivery details
Duration
- 6 weeks excluding orientation
- 6–8 hours per week Self-paced learning online
Certification / Credits
This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning.
On completion of this course, you’ll walk away with:
- An understanding of the importance and impact of professionally written content.
- A writer’s toolkit based on The Economist’s editorial approach, helping you to navigate questions of structure, word choice and style.
- Practical writing, editing and data-visualisation skills for creating clear and compelling business communications.
Why choose GetSmarter?
- Data-driven course selection
- Outcomes-based design
- People-mediated delivery
GetSmarter
GetSmarter™, powered by 2U, is an online learning expert with over 10 years' experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through...