Professional Course

Professional Communication: Business Writing and Storytelling

GetSmarter, Online
6 weeks
6 weeks
Visit this course's homepage on the provider's site to learn more or book!

Course description

Professional Communication: Business Writing and Storytelling

Earn an official certificate of professional achievement from The Economist

Learn to research, write and edit clear and compelling business communications.

Training content

Over the duration of this online short course, you’ll work through the following modules:

Module 1

Planning for impact

Take the first steps to being a reflective, productive writer.

Module 2

Crafting your structure

Determine how to gather materials and structure information into an outline.

Module 3

Choosing words that work

Learn how the right word in the right place can ensure maximum impact and clarity.

Module 4

Writing clear and engaging sentences

Discover how to build words into phrases and sentences that engage the reader.

Module 5

Making data beautiful and compelling

Determine how to present data effectively to support your writing.

Module 6

Editing your work

Reflect critically on your writing, learning to revise and edit your work as well as the work of others.

Course delivery details


  • 6 weeks excluding orientation
  • 6–8 hours per week Self-paced learning online

Certification / Credits

This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning.

On completion of this course, you’ll walk away with:

  • An understanding of the importance and impact of professionally written content.
  • A writer’s toolkit based on The Economist’s editorial approach, helping you to navigate questions of structure, word choice and style.
  • Practical writing, editing and data-visualisation skills for creating clear and compelling business communications.

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery
102 S Hall
94720 Berkeley California


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