Professional Course

MarTech Strategy: Leveraging Data and Technology in Marketing

GetSmarter, Online
6 weeks
6 weeks
Visit this course's homepage on the provider's site to learn more or book!

Course description

MarTech Strategy: Leveraging Data and Technology in Marketing

Earn an official certificate of professional achievement from Northwestern University.

Useful templates to aid in developing a unique, innovative and forward-thinking MarTech strategy and roadmap for your business.

An in-depth understanding of the six components of MarTech and how they contribute to your overall business success.

The expertise to apply dynamic marketing principles and MarTech insights to help solve business challenges in your context.

The ability to use MarTech tools to optimize your customer journey by sharing and measuring tailored campaigns that meet your strategic goals.

Who should attend?

This Course Is for You if You Want To:

  • Expand your technical skill set by understanding how to leverage MarTech tools across the customer journey
  • Develop and align a MarTech strategy with existing business goals while driving collaboration between teams
  • Tap into the growing field of MarTech as a technical professional with an interest in marketing

Training content

Module 1

Dynamic advertising and promotion

Module 2

Using MarTech for content distribution and customer experience

Module 3

MarTech data and infrastructure

Module 4

E-commerce and digital sales enablement

Module 5

Dynamic customer relationship management systems and technologies

Module 6

MarTech management and governance

Course delivery details


  • 6 weeks Excluding orientation
  • 7–9 hours per week Self-paced learning online

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery
102 S Hall
94720 Berkeley California


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