Course description
Digital Marketing: Disruptive Strategy
Earn an official certificate of professional achievement from University of Oxford
- A future-focused perspective on marketing, and insight into how to use emerging digital channels and technologies, such as artificial intelligence (AI) and chatbots, within your organisation.
- Skills to effectively analyse and leverage data to make impactful data-driven decisions.
- An integrated digital marketing strategy based on your own organisational context.
- Insight from a global network of industry experts, including the UK’s number one marketing academic, and access to the official Oxford Executive Education Alumni group on LinkedIn.*
Upcoming start dates
1 start date available
Training content
Module 1
Marketing disrupted
Module 2
Marketing psychology
Module 3
Value creation
Module 4
Established digital marketing channels
Module 5
Emerging digital marketing channels
Module 6
The power of communities and influence
Module 7
Experimentation, measurement, and analytics
Module 8
The future of marketing
Course delivery details
Duration:
- 8 weeks (excluding orientation)
- 7-10 hours per week
- Self-paced learning online
Why choose GetSmarter?
- Data-driven course selection
- Outcomes-based design
- People-mediated delivery
GetSmarter
GetSmarter™, powered by 2U, is an online learning expert with over 10 years' experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through...
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