Professional Course

Digital Marketing: A Strategic Perspective

GetSmarter, Online
8 weeks
8 weeks
Visit this course's homepage on the provider's site to learn more or book!

Course description

Digital Marketing: A Strategic Perspective

Earn an official certificate of professional achievement from Yale University.

Digital strategies, emerging technologies, and innovation have increasingly become the focus in modern marketing. Its essential that businesses address any skills gaps and develop a fundamental understanding of how to generate value through customer-centric digital marketing.

During this eight-week program, youll explore how key digital marketing tools – including social media and mobile technology – can be leveraged to improve the consumer journey. Delve into the role experimentation and analytics play in enabling data-driven insights to empower decisions regarding the broader strategies of your organization.

Who should attend?

Is this program for you?

This program is aimed at business leaders, professionals, executives and entrepreneurs, who want to gain a better understanding of their customers, and learn how to use key digital marketing tools and an integrated digital marketing strategy to enhance business performance. In an ever-changing consumer and digital landscape, this is essential for anyone who wishes to explore the role of digital marketing within an organization and how it can be utilized to inform decision-making strategy.

Training content

Module 1

Frameworks for generating customer value

Module 2

Paid media: Advertising that reaches customers

Module 3

Owned media: Impactful content marketing

Module 4

Social media: Listening, promotion and engagement

Module 5

Expanding value using mobile technologies

Module 6

Using analytics to innovate

Module 7

Organizational considerations for digital transformation

Module 8

Digital marketing, regulation and the future

Course delivery details


  • 8 weeks Excluding orientation
  • 6-8 hours per week Self-paced learning online

Certification / Credits

  • Explore strategic digital marketing and earn an official certificate of participation from the Yale School of Management Executive Education.
  • Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a certificate, youll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
  • Your certificate will be issued in your legal name and sent to you upon successful completion of the program, as per the stipulated requirements.

What will set you apart

On completion of this program, youll walk away with:

  • Practical digital marketing skills to effectively drive lead generation and conversions.
  • The ability to implement an integrated digital marketing strategy.
  • An understanding of how to harness data and key digital marketing tools to make informed business decisions.

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery
102 S Hall
94720 Berkeley California


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