Professional Course

AI-Driven Digital Marketing

GetSmarter, Online
6 weeks
6 weeks
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Course description

AI-Driven Digital Marketing

Earn an official certificate of professional achievement from Northwestern University.

The ability to create an AI-driven digital marketing strategy that connects the needs of your customers with your organizational goals through AI-enabled strategic and tactical omnichannel marketing efforts.

The knowledge to identify the pitfalls and opportunities presented by AI, including how best to plan for AI in order to drive innovation within your organization.

The ability to use AI in making more accurate decisions based on robust predictive analytical and behavioral propensity models, enabling you to streamline resources and make the most of your marketing budget.

An understanding of AI-driven insights to leverage recommendation engines and align content creation with your organization’s tactical and strategic goals.

Who should attend?

This Course Is for You if You Want To:

  • Identify the challenges and opportunities presented by AI and how AI-driven analytics enable strategic, omnichannel marketing efforts
  • Learn to articulate how AI-powered insights can align content creation with your organization’s strategic goals
  • Assess how to plan for future AI innovation in your organization

Training content

Module 1

An introduction to AI

Module 2

Content marketing using AI

Module 3

Personalization with recommendation engines

Module 4

Informed decision-making using advanced analytics

Module 5

Organizational transformation for AI integration

Module 6

Creating an AI-driven digital marketing strategy

Course delivery details


  • 6 weeks Excluding orientation
  • 6–8 hours per week Self-paced learning online

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery
102 S Hall
94720 Berkeley California


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