Professional Course

Strategic Management: From Intuition to Insight

edX, Online
6 hours
199 USD
Next course start
Start anytime See details
Self-paced Online
6 hours
199 USD
Next course start
Start anytime See details
Self-paced Online
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Course description

Strategic Management: From Intuition to Insight

Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:

The Process of Strategy

  • What precisely is strategy and why does it matter?
  • What are the building blocks of strategy and how can they be arranged as a process?
  • What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages?

Analyzing Industry Structure

  • What is the role of the industry and its structure for firm performance?
  • How to unpack industries and identify the most attractive strategic positions to occupy therein?
  • How to identify what it takes to outcompete others in our strategic group?

Developing Internal Resources

  • Can firms succeed in generally unattractive industries?
  • How to find out which resources and capabilities are likely to have the greatest strategic value?
  • What are dynamic capabilities and how do they matter for firm survival and performance?

All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.

Upcoming start dates

1 start date available

Start anytime

  • Self-paced Online
  • Online
  • English

Who should attend?


No mandatory prerequisites but successful completion of MTI001x,MTI002x,MTI003x and MTI004x is beneficial.

Training content

Theme 1: unpacking the process of strategy

Week 1: Strategy Concept

Strategy Definitions : Understand the etymological origins of the concept and review key definitions. Strategy Evolution : Explore the evolution of strategic thinking.

Week 2: Strategy Process

Strategy Models : Discuss the dominant perception of strategy process and its limitations. Strategy Schools : Distinguish between a conception of strategy as design and of strategy as emergence.

Theme 2: Analyzing Industry Structures

Week 3: Industry Analysis

Market-Based View : Learn about the theoretical foundations of the MBV and the process of industry analysis. Five Forces : Review and apply Porter's model of industry analysis.

Week 4: Strategic Group Analysis

Strategic Segmentation : Understand how to identify clusters of strategically similar firms within one industry. Key Success Factors : Learn how to identify key success factors for strategic groups.

Theme 3: Developing Internal Resources

Week 5: Internal Resources

Resource-Based View : Learn about the theoretical foundations of the RBV and compare it to the MBV. Resource Analysis : Become familiar with the way in which resources and capabilities can be analyzed. systematically.

Week 6: Dynamic Capabilities

Dynamic Capability View : Introduce and explain the concept of dynamic capabilities and its value for strategic management. Capability Development: Identify ways to strengthen sensing, seizing and reconfiguring capabilities.

Course delivery details

This course is offered through RWTH Aachen University, a partner institute of EdX.

6-8 hours per week


  • Verified Track -$199
  • Audit Track - Free

Certification / Credits

What you'll learn

  • To understand key concepts and selected theories in strategic management
  • To identify the building blocks of strategy and arrange them in a cohesive process
  • How to analyze the (shifting) structure of your industry
  • Renew or extend internal resources and capabilities, especially in times of far-reaching technological changes

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