Professional Course

Innovation: From Plan to Product

edX, Online
10 weeks
249 USD
Next course start
Start anytime See details
Self-paced Online
10 weeks
249 USD
Next course start
Start anytime See details
Self-paced Online
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Course description

Innovation: From Plan to Product

Business models are regarded as a form of innovation and not merely just a vehicle for commercialization. In this course, students will learn about multiple business model innovation avenues and metrics for assessing on-going market fit and sustainability.

This course introduces an evidence-based approach to innovation management with the aim of providing students with the capability to understand the strategic value of information and the tools and techniques that can be used to analyze and use that information to improve decision-making. Tools include: customer discovery, prototyping, financial modeling, business plans and forecasts.

Students will learn how to apply the most effective tools in developing sustainable business models by exploiting viable, validated opportunities in rapidly changing environments where traditional strategic management approaches are less effective.

Upcoming start dates

1 start date available

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  • Self-paced Online
  • Online
  • English

Who should attend?


  • English writing/reading proficiency (required)
  • General knowledge of business processes (recommended)

Training content

Why do innovations fail?

Analyze the factors that lead to the failure of innovation

Business models and innovation

Explain and apply the role of the business model in capturing value from innovation

Value chains and Industry Networks

Introduce value chains and their use for innovation including within industry networks and multi-business projects

Designing and testing innovation options

Identify how design thinking can help innovation, including technologies that can be used during the designing and testing of innovation concepts

Managing for now and the future

Describe how portfolio approaches can be used to scale up innovation

Introduction to valuing innovation

Introduce valuation, discounted and dynamic cash flow modeling and the relationship between financial tools and innovation

Managing implementation projects

Outline project management tools for use in innovation projects including stage gate, network and knowledge management

Structured problem solving for planning

Demonstrate competence in adapting and applying the strategic and operational managerial frameworks and tools necessary for innovation

Business plans

Identify the value of innovation business plans

Managing uncertainty and risk in innovation

Explain how organizations respond to shifting workplace dynamics, customer expectations or technological advances

Course delivery details

This course is offered through The University of Queensland, a partner institute of EdX.

8-10 hours per week


  • Verified Track -$249
  • Audit Track - Free

Certification / Credits

What you'll learn

  • How design techniques can help businesses to develop market relevant ideas,
  • How to use financial decision-making techniques to improve innovation outcomes,
  • Adapt and apply strategic and operational management frameworks and tools necessary for innovation leadership,
  • Overview of planning and problem solving methods,
  • Relationship between and use of business models and business plans.

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141 Portland Street
02139 Cambridge Massachusetts


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