Professional Course

Idea Development: Create and Implement Innovative Ideas

edX, Online
10 weeks
249 USD
Next course start
Start anytime See details
Self-paced Online
10 weeks
249 USD
Next course start
Start anytime See details
Self-paced Online
Visit this course's homepage on the provider's site to learn more or book!

Course description

Idea Development: Create and Implement Innovative Ideas

To create and bring to market innovative ideas, entrepreneurs invest substantial resources in their creation without being certain their idea will be successful. How do entrepreneurs manage this process? What strategies do they use? What role does the innovativeness of their ideas play in the strategies they adopt? How do they maintain motivation when faced with setbacks?

In this course, we tackle these questions by focusing on:

  • Types of innovations and their market impact;
  • The importance of taking action, knowledge, learning and resources in the creation of innovative ideas;
  • How entrepreneurs make strategic decisions under uncertainty;
  • The Management of intellectual property; and
  • Maintaining motivation in the face of setbacks

By drawing on the case of Google Glass, their own experiences and ideas, students are encouraged to synthesize knowledge from each Module to gain an in-depth understanding of the complexity of innovation process.

Upcoming start dates

1 start date available

Start anytime

  • Self-paced Online
  • Online
  • English

Who should attend?


  • English writing/reading proficiency (required)
  • General knowledge of business processes (recommended)

Training content

Perspective on how ideas are developed

Discover how entrepreneurs come up with ideas and the processes they use to bring innovative ideas to market

Types of innovation

Understand the various innovation typologies based on different dimensions of the innovation space

Uncertainty and decision making

Gain an understanding of uncertainty and how it influences strategic decision making

Discovery strategies

Learn about the practice of navigating uncertainty to discover new strategies to establish and grow innovation in a corporate setting

Knowledge and resources

Appreciate the role resources and capabilities play in the identification of innovative ideas

Innovation evaluation and selection

Discover strategies for assessing the feasibility of ideas

Protecting intellectual property

Understand the importance of IP, IP protection options (IPRs), selecting the right option, managing IP generation

Commercialization feasibility

Unpack the 12-step framework for assessing commercialization feasibility

Motivation, commitment and resilience

Understand the importance of knowing when to abandon an idea, contingency planning and resilience

Maintaining motivation

Discover strategies for maintaining motivation when learning from setbacks

Course delivery details

This course is offered through The University of Queensland, a partner institute of EdX.

8-10 hours per week


  • Verified Track -$249
  • Audit Track - Free

Certification / Credits

What you'll learn

  • How to come up with innovative ideas you are uniquely position to create and bring to market
  • Strategies for managing uncertainty in the creation and implementation of innovative ideas
  • How to learn from setbacks and maintain the motivation to persevere when experiencing them
  • How ideas and other forms of intellectual property can be protected.

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141 Portland Street
02139 Cambridge Massachusetts


edX For Business helps leading companies upskill their labor forces by making the world’s greatest educational resources available to learners across a wide variety of in-demand fields. edX For Business delivers high-quality corporate eLearning to train and engage your employees...

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