Course description
Fundamentals of Digital Marketing
In this business and management certificate course focused on the foundations of digital marketing, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.
The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and navigate our world. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new, evolving environment.
This online course is organized around four broad themes and leverages relevant theory and analysis, as well as numerous practical examples to develop key learning points and accelerate your knowledge of digital marketing.
Upcoming start dates
Who should attend?
Prerequisites
None
Course delivery details
This course is offered through The University of Maryland, College Park, a partner institute of EdX.
3-5 hours per week
Costs
- Verified Track -$199
- Audit Track - Free
Certification / Credits
What you'll learn
1.1 Digital Marketing Strategy
1.2 Inbound and Outbound Marketing (also touching on social media marketing)
1.3 Mobile Marketing - Apps and Promotions
1.4 Multi-Sided Platforms
1.5 Overview of OmniChannel Marketing
1.6 Attribution and Marketing Mix Modeling
Contact this provider
edX
edX For Business helps leading companies upskill their labor forces by making the world’s greatest educational resources available to learners across a wide variety of in-demand fields. edX For Business delivers high-quality corporate eLearning to train and engage your employees...