Course description
Digital Customer Analytics
Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies. Explore how to create customer value and evaluate marketing actions, identify and select customers and turn loyalty programs into long term solutions. You will also analyze customer churn and its impact and explore the latest Direct to Consumer Models and other valuation tools.
This online course is designed for marketing managers and analysts, customer relationship managers, and strategists in any sized organization and company.
Upcoming start dates
Who should attend?
Prerequisites
None
Course delivery details
This course is offered through The University of Maryland, College Park, a partner institute of EdX.
3-5 hours per week
Costs
- Verified Track -$199
- Audit Track - Free
Certification / Credits
What you'll learn
4.1 Customer Lifetime Value Concepts
4.2 CLV to Firm Value
4.3 Using CLV for evaluating marketing actions
4.4 Identification/Selection of Customers
4.5 Managing Loyalty/Churn
4.6 Direct To Consumer Models
Contact this provider
edX
edX For Business helps leading companies upskill their labor forces by making the world’s greatest educational resources available to learners across a wide variety of in-demand fields. edX For Business delivers high-quality corporate eLearning to train and engage your employees...