Professional Course

Basics of Digital Marketing for All

edX, Online
4 weeks
149 USD
Next course start
Start anytime See details
Self-paced Online
4 weeks
149 USD
Next course start
Start anytime See details
Self-paced Online
Visit this course's homepage on the provider's site to learn more or book!

Course description

Basics of Digital Marketing for All

This course will help Marketing Professionals, Students, Entrepreneurs, Freelancers and Influencers to understand the basics of Digital Marketing. It would help them to unlock the power of digital and provide strategic vision to their organization or boost their own business.

The course would help in building strong personal brand image by leveraging the various tools available in Digital Marketing like SEO, SEM, Social Media, Email marketing and Web Analytics.

Upcoming start dates

1 start date available

Start anytime

  • Self-paced Online
  • Online
  • English

Who should attend?



Training content


Module 1: Introduction to Digital Marketing

1.1 Demystify Digital Marketing

  • What is Digital Marketing?
  • Difference between traditional marketing and digital marketing
  • Importance of digital marketing

1.2 Digital Marketing Tools to expand business

  • Trends and scenario of the industry
  • Mobile Marketing - Apps and Promotions
  • How can digital marketing be the ultimate tool for success for businesses?

1.3 Make a Website using WordPress

  • How to make WordPress site without coding
  • How to incorporate design and other elements into the website

Module 2: SEM & SEO

2.1 Introduction to SEM & SEO

  • Functionality of Search Engines
  • What is Search Engine Marketing?
  • The Schema of SEM & SEO
  • Key Components of Search Engine Marketing

2.2 Paid Advertising (SEM)

  • PPC (Pay per Click)
  • PPI (Pay per Impression)
  • Paid Ad Display Marketing

2.3 Search Engine Optimization (SEO)

  • The need of SEO
  • The components of SEO
  • The techniques and tools
  • Process updates and Changes

2.4 SEO Analytics & Comparisons

  • Results Tracking and Measuring Techniques
  • Integration of SEO with other Channels
  • Slip-ups in SEM & SEO
  • Selection of best strategy & Benchmarking
  • Conclusion

Module 3: Social Media Marketing & Content Strategy

3.1 Introduction

Course delivery details

This course is offered through State Bank of India, a partner institute of EdX.

1-2 hours per week


  • Verified Track -$149
  • Audit Track - Free

Certification / Credits

What you'll learn

  • An Overview of Digital Marketing Tools
  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
  • Social Media Marketing & Content Strategy
  • Email Marketing & Web Analytics

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edX For Business helps leading companies upskill their labor forces by making the world’s greatest educational resources available to learners across a wide variety of in-demand fields. edX For Business delivers high-quality corporate eLearning to train and engage your employees...

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