Crafting & Delivering Compelling Messages

Module 1: Introduction

• Foundation tools for setting the stage for successful communication, one-on-one and with groups
• Virtual and face-to-face success factors
• Alignment of the four components of communication — mental, visual, vocal, verbal
• Preparation and practice — the key steps for any effective presentation/communication
• Keys to great presentations —Team Exercise
• The 10 terrible turnoffs —Team Exercise
• Two-minute individual presentations

Module 2: Preparation Tools and Concepts

• Interweave stories and data to create a cohesive and powerful narrative
• Seven questions to create great stories
• Think “PREP”: point, reason, example/evidence, point
• Structuring your content — open, body, close
• How to develop focus on your outcome and flow within the time frame you have
• How to connect to your audience: steak, sizzle, and style
• Deliver a complete criteria-based presentation that will persuade others
• Effective use of visual aids — creating and using visuals to enhance your message
• Create audience-centered messages — analyze your audience and frame your messages to meet their needs
• Methods for organizing content
• Craft a compelling message that builds momentum towards influencing your audience
• Telling the story
• Designing and working with visual aids to enhance the message
• Preparation techniques —Individual and Pair Exercises

Module 3: Dealing with Anxiety/Developing Confidence

• Mind management — training your brain for success
• Emotional intelligence = outcome thinking
• Choosing useful perceptions and behaviors
• The confidence to deal with difficult communication situations
• Techniques for controlling anxiety and nervousness
• Reframe and retrain your brain
• Individual and Whole Group Exercises

Module 4: Verbal and Nonverbal Delivery Skills

• Delivery skills — verbal and nonverbal techniques for successful presentations
• Alignment of mental, visual, vocal, and verbal communication components
• Engaging the audience
• Whole Group and Pair Exercises

Module 5: Video-Recorded Five-Minute Individual Presentation Practice and Feedback

• Practice delivery of presentation
• Facilitated feedback

Module 6: Handling Questions/Objections and Challenging Behaviors

• Listen for understanding
• Respond with confidence
• Maintain audience control
• Demonstrate respect for audience members
• Keep focus on message
• Techniques and guidelines
• Utilizing emotional intelligence

Module 7: Bringing It All Together

• Final presentations and facilitated feedback
• Video-Recorded Ten-Minute Individual Presentation Practice and Feedback

Module 8: Summary, Next Steps, and Close

• Personal action and goal planning