Professional Course

Google Analytics (Online)

25 hours
25 hours
This provider usually responds within 48 hours 👍

Course description

Google Analytics (Online)

Master Google Analytics, from the basics to the most advanced features. Upon completion, students will be adept at reporting, behavioral data and audience conversion. Proficiency in Google Analytics sets you apart in the job market since online presence is crucial to the success of nearly every modern business.

This online, self-paced course uses visual demonstrations and multimedia presentations, quizzes and exam simulators, social learning and networking, flash cards and educational games to promote well-rounded knowledge of Google Analytics software. (12 months to complete course)

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Training content

Module 1: Introduction to Google Analytics

  • Intro Definitions Pt 1
  • Intro Definitions Pt 2
  • How Google Analytics Works

Module 2: Fundamentals of Google Analytics

  • Build Analytics Infrastructure
  • Setting Up Conversion Data
  • Inputting New Users
  • Setting Up Conversion Data
  • Examining Extra Points

Module 3: Basics of Google Analytics

  • Basic Features
  • Dashboard
  • Shortcuts
  • Adding a Dashboard
  • Sharing Reports
  • Alerts
  • Real-time Analytics
  • Standard Reports
  • Views

Module 4: Reports in Google Analytics

  • Acquisitions Intro
  • All Traffic Acquisitions
  • Acquisitions Overview
  • Acquisition Channels
  • Cross Development
  • All Referrals
  • Campaign
  • Keywords
  • Social
  • Webmaster Tools

Module 5: Behavioral Reports

  • Behavioral Reports Intro
  • Dimensions
  • Content Drilldown
  • Landing Pages
  • Exist Pages
  • Events
  • Event Flow Report
  • Working With Events
  • Site Search Report
  • Working Site Report
  • Site Search 2
  • Site Search 3
  • Behavior Flow Report
  • Site Speed

Module 6: Audience

  • Audience Reports
  • Location Report
  • Language
  • Behavior
  • Frequency Recency
  • Engagement Report
  • Technology Reports
  • Mobile Reporting
  • Demographic Report
  • Interests
  • Visitor Flow Chart

Module 7: Conversions

  • Intro
  • Funnel Visualization
  • Goal Flow Report
  • Reverse Goal Path
  • Goal URLs
  • E-commerce Reports
  • Product Performance Reports
  • Transactions Report
  • Time to Purchase Report
  • Multi-Channel Funnels Report
  • Assisted Conversion Report
  • Top Conversion Paths Report
  • Time, Log and Path Length Report
  • Attribution Report and Model Comparison Tool
  • Conclusion


The cost of this training course includes all course materials.

Certification / Credits

Upon completion, participants will receive a Certificate of Completion with CEUs.

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Corporate College

Corporate College, a Division of Cuyahoga Community College

Founded in 2003, Corporate College offers Northeast Ohio businesses and individuals professional training and development, along with state-of-the-art meeting and conference space at Corporate College East in Warrensville Heights and Corporate College West in Westlake. Whether you are engaged with...

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