Professional Course

Public Relations Campaigns: Planning to Execution

5 days
3,995 USD
Next course start
Inquire for more information See details
5 days
3,995 USD
Next course start
Inquire for more information See details
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Course description

Public Relations Campaigns: Planning to Execution

A public relations (PR) plan is imperative to a professional, comprehensive campaign. According to modern day research, more than 50% of new businesses fail the first year. Why? Lack of proper planning and resources in their PR function. If you find it challenging to write a PR plan or find it daunting to execute it, then do not worry, this course will have you covered. By attending this highly engaging and interactive course, you will be guided through a road map which will give you the knowledge and skills necessary to create and implement a successful PR campaign.

Upcoming start dates

1 start date available

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  • Classroom
  • Dubai

Who should attend?

Who Should Attend

From CEOs to Marketing Directors to PR officers and personnel involved in creating and enhancing a positive image for their organization.

Training content

PR recap

  • PR: definitions, concepts
  • Stakeholders in PR
  • The many components of PR
  • Key differences between PR and advertising

Creating and implementing a public relations plan

  • PR plan: definition and needs
  • Characteristics of a PR plan
  • SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
  • Target audience
  • Goals (what we hope to accomplish)
  • Objectives (what needs to be done)
  • Key messages: simple and descriptive
  • Strategy (methods to accomplish objectives)
  • Tactics (deadlines and cost)
  • Timeline and responsibilities

Contributions of PR campaigns to strategic management

  • PR and strategic management
  • Taking a strategic approach
  • What can PR accomplish
  • Environmental scanning
  • Internal and external environment
  • Managing issues

Crisis management using PR

  • Defining and identifying a crisis
  • Remembering the rules in a crisis
  • Phases of a crisis
  • The disclosure principle
  • The symmetrical communication principle
  • The relationship principle
  • The accountability principle

Importance of the organizational image

  • Public opinion (attitudes, opinions, actions)
  • Building the organizational image
  • Variables of managing the image
  • Image and reputation management
  • From identity to reputation
  • Relationship management

Measuring PR effectiveness

  • Purpose of evaluation (output, outcome)
  • Evaluating (process and goals)
  • Matching objectives and results
  • Measurement (production, exposure)
  • Weaknesses of the traditional approach
  • Measurement techniques

Certification / Credits

  • List and define PR concepts and differentiate between PR and advertising
  • Create and implement a PR plan
  • List contributions of PR campaigns to strategic management
  • Manage a crisis using PR
  • Explain the importance of organizational and corporate image
  • Measure PR effectiveness

Why choose Convertas?

Founded in 2006

12 Specialized trainers

100% of happy clients

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Convertas Management Consultants
214, DBC2, Arjan
124534 Dubai

Convertas Management Consultants

CONVERTAS offers a series of specialized training services across all areas of business, helping employees develop and increase their skills. Our highly qualified trainers through our specifically designed courses and workshops, as well as our innovative training methodology, will provide...

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