Course description
Auditing Your Digital Presence
Digital marketing has transformed the consumer purchasing process. As your competitors adjust their marketing strategy to account for changing purchasing behavior, so should you. Never has it been more important for your digital content to be clear, concise, and most importantly — measurable.
In this three-day seminar we will dissect the challenges facing enterprises today and detail assurance activities your department can use to assess the effectiveness of the controls that safeguard today’s digital presence.
By the end of this seminar attendees with have a better understanding of digital presence, the impacts of artificial intelligence and the role audit plays in assessing digital marketing efforts.
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Who should attend?
Operational and IT auditors and audit managers preparing for an audit or self-assessment of their companies use of social media and other internet based marketing services
Prerequisites
Fundamentals of Internal Audit (OAG101) , IT Audit School (ITG121) or equivalent experience
Training content
- Defining Digital Presence
- What Artificial Intelligence Has to Do With Digital Marketing – “Predicting”
- Features of Common Digital Marketing Platforms
- What Is Adware and What Does It Do
- How Privacy Regulations Are Influenced by Marketing Efforts
- Social Media Risks
- Components of a Digital Presence Audit
ACI Learning
At ACI Learning, we train leaders in Cybersecurity, Audit, and Information Technology. Whether you're starting your IT career, mastering your profession, or developing your team, we're with you every step of the way. We believe that training is not a...