SOFYA, INC. is a newly formed company established by the same founders of Values Media, Inc., an institution involved since 1985 in mass media events focused on values education and human resources. With the advent of specialization, SOFYA INC. was created to give dedicated attention to human resource development training programs using non-monetary incentives for companies and government institutions initiated by Values Media, Inc. SOFYA, INC. has included a value-added factor in its service range, namely its training and consulting to strengthen its capability to respond to the latest complex challenges confronting HR groups, an offshoot of constant changes that characterize organizations.
The company’s vision and mission are in the company’s name and logo design.
“SOFYA” (pronounced as Sofia) is the Greek word for wisdom. We chose this name in support of our company mission to provide information that will help the staff of institutions to be more creative, positive, productive and progressive individuals.
The logo design is that of an oak tree which to the Greeks, Celts and Romans represents a “cosmic storehouse” of wisdom. It is the vision of our company to be a storehouse or “hub” of inspired, intelligent and committed trainers and consultants who share their knowledge and expertise to assist institutions in the ultimate development of its human resources.
The above philosophies determine all our thoughts and actions that are carried out through our programs and activities for the institutions we service. It is what defines us and what we are deeply committed to.