Training overview
Corporate / Group Training

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RED BEAR Negotiation Co.

Course description


RED BEAR's Train-The-Trainer (T3) Instructor Certification program is ideal for global corporations, typically with Corporate University or Learning & Development functions looking to expand the offerings delivered by in-house trainers in either a live or virtual setting. Our proven system has been used by more than 25% of Fortune 100 companies over a span of 30 years to transform their teams into world-class negotiators. Your instructors will learn to deliver powerful concepts, skills, technology, and tools for negotiating more profitable agreements and stronger business relationships.

Training content


Participate in or observe a negotiation training workshop to experience how RED BEAR instructors successfully deliver discovery-based techniques to support transformational change.


Prepare for the T3 workshop by reading appropriate background materials, reviewing the Leader Guide and Participant Workbook, and preparing assigned sections of the program to lead during the workshop. Preparation usually takes 40-60 hours.


Complete the T3 workshop by learning key concepts and practicing delivery techniques with your RED BEAR Master Trainer. Demonstrate understanding of and confidence in facilitating workshop sessions with a concentration on areas for improvement prior to solo delivery or co-training.


Deliver a negotiation training workshop demonstrating proficiency in all elements of the Instructor Certification Evaluation Criteria or deemed able to meet requirements after additional observation or co-training opportunities.

Course delivery details

Our Instructor Certification process provides end-to-end guidance and support to successfully prepare your instructors to deliver high-quality RED BEAR programs with confidence and professionalism.

About RED BEAR Negotiation Co.

RED BEAR Negotiation Limited Liability Company

RED BEAR Negotiation Company is a global leader in business-to-business negotiation training. Our discovery-based learning approach, first developed by BayGroup International, empowers sales and procurement teams to negotiate more profitable agreements and build stronger relationships with clients, suppliers, and colleagues....

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RED BEAR Negotiation Limited Liability Company


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