Professional Course

Consumer Driven Innovation

3-5 hours
Next course start
Start anytime See details
Self-paced Online
3-5 hours
Next course start
Start anytime See details
Self-paced Online
This provider usually responds within 48 hours 👍

Course description

Consumer Driven Innovation

In this course, acclaimed brand and culture transformation specialist Martin Lindstrom illuminates how consumer driven innovation can exponentially affect a brand’s business outcomes.

Throughout the course, Lindstrom educates you on small data, perception, rationality, and empathy, and shows us how seeing the world through the consumer’s eyes is the key to success. With his breakthrough concept of using “small data,” Lindstrom dives deep into what makes consumers tick, and how brands and organizations can better add value to their lives. This course will guide you towards innovating for the next generation of consumers, and making your brand future-proof.

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Upcoming start dates

1 start date available

Start anytime

  • Self-paced Online
  • Online

Training content

  • Getting Closer to the Consumer
  • Tapping Into the Irrational Nature of Human Beings
  • Understanding the Consumer’s Perspective
  • Using Small Data to Make Big Changes
  • Finding a Point of Differentiation
  • Opening Your Organization to Change
  • Determining Your Brand’s Purpose
  • Getting on the Consumer’s Level to Find Opportunities
  • Spotting Small Data in Consumer Imbalances
  • Removing Consumer Anxiety
  • Thinking Big with Small Data

Course delivery details

Access to the video library is on demand from your desktop, tablet or mobile device. Review content a second or third time, or use supporting material for a deeper level of understanding. Get the latest new leadership content every week through the LIVE Methods Network channel.

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Methods utilizes cutting-edge technology and immersive, interactive courseware to effectively transfer knowledge and competencies. Our courses offer customized learning paths and engaging learning experiences that adapt to the user in a “choose your own adventure” style. Every course contains supplementary tools and materials to increase learning absorption and application.

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Join in, watch, listen, and interact with the worlds top leaders as they cover many topics to better your life and business.


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  • Our Entry Level Membership: $25 per month

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  • Our Premier Membership: $49 per month

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Certification / Credits


Get educated on small data, perception, rationality, and empathy, and see the world through the consumer’s eyes.


Have an innovated brand as well as, products or services while improving workplace culture to drive your organization towards growth and success in the future.

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Methods of Leaders
1144 N St. Francis
67214 Wichita Kansas

Methods of Leaders

Methods was started as a way to make the knowledge of the world’s most influential business thinkers accessible for current and future leaders around the world. Our mission is to share the collective knowledge of the world’s greatest leaders with...

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