What we do
We are an Insight Selling sales training & messaging company. We show salespeople how to shine the light of insight on unrecognized value so that your salespeople are able to sell value & differentiate your product to today's empowered buyers. The result is higher win rates, shorter sales cycles, and higher margins.
"Insight Selling: How to sell value & differentiate your product with insight scenarios" was rated one of the top seven sales books in 2014 by Inc Magazine.
Our HBR article "When to Sell with Facts and Figures, and When to Appeal to Emotions" was the most Tweeted HBR sales articles of 2015.
Our Insight Selling clients include such companies as SAP, Hitachi, Epicor Software, Avaya, Eaton Corp, Jones Lang LaSalle and Transunion Corp.