Holden Advisors

Holden Advisors’ Negotiating with Backbone Training Initiative addresses today’s sales teams’ greatest concern: price negotiations.  Every company is faced with demands for greater discounts, lower prices for volume business and more cost effective solutions.

Negotiating with Backbone is an experiential initiative to practice price and value conversations and prepared tactics for price negotiations. The goal is to provide sales people and leaders with the knowledge and tools to effectively identify buyer behaviors and use battle-tested tactics to negotiate with procurement to realize higher prices.