Professional Course

Pricing: Using Data to Improve Pricing Performance

GetSmarter, Online
6 weeks
6 weeks
Visit this course's homepage on the provider's site to learn more or book!

Course description

Pricing: Using Data to Improve Pricing Performance

Earn an official certificate of professional achievement from Massachusetts Institute of Technology.

A pricing strategy, developed with guidance from MIT Sloan School of Management faculty, that helps you understand the value customers place on your product.

An analytical toolkit for successful product pricing based on an understanding of price elasticity, survey techniques, and the limitations of historical data.

A framework to collect and use data effectively to have a significant effect on your company’s pricing and profitability.

The decision-making skills for pricing products across a range of industries, taking into account the multiple variables in a complex pricing market.

Who should attend?

This Course is for you if:

  • Your company is introducing new products, facing price competition, or looking to improve the value provided to customers
  • You want to gain practical skills that will help you play a more hands-on role within pricing strategy
  • You want to grow your business and increase sales by making effective pricing decisions

Training content

Module 1

Value-based pricing: Determining prices based on economic value to the customer

Module 2

Survey design: Measuring customer perception of product value

Module 3

The role of price elasticity in improving pricing

Module 4

Analyzing the right data to drive better pricing decisions

Module 5

Implications of customer segmentation and product differentiation for pricing

Module 6

Creating a pricing strategy: Consolidating various pricing techniques

Course delivery details


  • 6 weeks Excluding orientation
  • 6–8 hours per week Self-paced learning online

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery
102 S Hall
94720 Berkeley California


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