Professional Course

Data Monetization Strategy: Creating Value Through Data

GetSmarter, Online
6 weeks
6 weeks
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Course description

Data Monetization Strategy: Creating Value Through Data

Earn an official certificate of professional achievement from Massachusetts Institute of Technology.

A comprehensive understanding of how data can be converted into value, and the associated opportunities and challenges of data-based value creation.

Strategic insight into the I-W-S data monetization framework used by top-performing companies, which includes improving, wrapping, and selling.

A data monetization strategy chosen to maximize the financial value of an organization’s data assets.

Training content

Module 1

Data monetization: Converting data into financial value

Module 2

Data monetization capabilities: Building enterprise data foundations

Module 3

Improving: Generating value through data-driven process optimization

Module 4

Wrapping: Generating value from analytics features and experiences

Module 5

Selling: Generating value from information solutions

Module 6

Data monetization strategy: Choosing a plan for organization-wide value creation

Course delivery details


  • 6 weeks Excluding orientation
  • 6–8 hours per week Self-paced learning online

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery
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