Professional Course

Sport Business Foundations

edX, Online
4 weeks
4 weeks
Visit this course's homepage on the provider's site to learn more or book!

Course description

Sport Business Foundations

Most people want to work in a career they are passionate about which is what draws many people to the highly competitive field of sport business, or what is commonly known as sports management. This course is rooted in traditional business foundations as they apply to the sport business realm and is taught by professionals who are all working in, or have worked in, the sport business field.

This course is an introduction to career pathways, professional development, and opportunities within the sport management field. Course participants will learn about the complexity and intricacies within the landscape of the sports industry. Professional sports, International sport, collegiate sport, and interscholastic sport will all be covered. Students will explore their own interests and strengths to create a baseline understanding of the sports industry as a whole. Primary focus in this course is on introducing:

  • Segments of the sports industry such as professional, collegiate, and youth sports
  • Career concentration areas within the sport management field such as sales, sponsorship, sport marketing, facility management, sport governance, and event management
  • Strategies for professional development and networking

Who should attend?



Training content

Outline and segments of the sports industry

  • Overview
  • History of the Sports Industry
  • Segments of the Industry

Structure of the sports industry in the US

  • Collegiate Sports
  • Professional Sports
  • International Sports
  • Youth/Interscholastic Sports

Professional development in the sports industry

  • Conferences and professional organizations
  • Mentorship sources
  • Informational interviews
  • Common job boards

Current trends and challenges in the sport industry

  • Big-data, AI, and wearable technology
  • Digital and social issues in sport organizations
  • Multi-layered sponsorship and partnerships

Course delivery details

This course is offered through University of Alaska Fairbanks, a partner institute of EdX.

3-5 hours per week


  • Verified Track -$149
  • Audit Track - Free

Certification / Credits

What you'll learn

  • Compare and contrast skills in various segments of the sport industry.
  • Identify common places where students can find jobs in the sport industry.
  • Apply networking and professional development techniques for breaking into the sport management field.
  • Discuss future trends in the sport industry

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