Course description
Introduction to Product Management
The prevalence of software, technology and digital services has changed the way that products are being brought to market and has given rise to modern management techniques.In this course, we will introduce you to different topics vital to reframing how you define, develop, and launch products, services, and features that satisfy the needs of the customer.
Participants will learn techniques and tools from many modern schools of management including Design Thinking, Agile and Lean and align them with the outcomes of Value, Flow and Quality. The principles, practices and techniques enable you to experience a mindset shift that will change how you approach work and lead you towards better and more impactful outcomes.
This course is right for you if you are:
- New to the role of Product Manager
- Considering transitioning into Product Management
- Work in functions or departments that work closely with the Technology and Product teams
- In a senior leadership position seeking a high-level understanding of product management
- Starting your journey to product management accreditation
Upcoming start dates
Who should attend?
Prerequisites
None
Training content
About this course
- Course Overview
- VFQ for Product Management
VFQ Guiding Principles
- Delivering value early and often
- Optimizing the flow of work end-to-end
- Discoverying quality with fast feedback
VFQ Essential Practices
- Experimentation
- Value Definition
- Visualization
About Product Management
- Why organizations need Product Management
- What is Product Management
- Where ideas come from
Defining a Product
- Product definitions
- Product examples
- Attributes of a product
- Delivering customer value through products
Product Mindset
- About a product mindset
- Getting started with a product mindset
Projects to Products
- Iron triangle
- Moving from projects to products
- A traditional approach
- A discovery approach
Product Lifecycle
- Overview of the Product Lifecycle
- Search and Validate Stage + Example
- Grow, Mature, and Transform Stages + Example continued
- Product Development Frameworks: DABL and Double Diamond
Tools and Practices
- Tools for the problem space
- Tools for the solution space
- Tools for delivering value
Responsibilities of a Product Team
- 3 key areas of focus
- 4 responsibilities of a product team
- Roles of a product team
Product Strategy
- Product Strategy overview
- Uber Case Study Example
Course Summary
Course delivery details
This course is offered through Emergn, a partner institute of EdX.
1-2 hours per week
Costs
- Verified Track -$199
- Audit Track - Free
Certification / Credits
What you'll learn
On completion of this course, participants will be able to confidently:
- Define a product and the role of Product Management
- Explain the difference between project vs product lead organizations
- Identify the benefits of a product mindset
- Understand the importance of vision, value, and strategy to effective product management
- Describe the VFQ Guiding Principles and VFQ Essential Practices
- Explain the benefits of organizing your work around delivering value
- Recognize the Product Lifecycle and the practices and tools most frequently used to take an idea through the complete product lifecycle
Contact this provider
edX
edX For Business helps leading companies upskill their labor forces by making the world’s greatest educational resources available to learners across a wide variety of in-demand fields. edX For Business delivers high-quality corporate eLearning to train and engage your employees...