Professional Course

Introduction to Product Management

edX, Online
4 weeks
199 USD
Next course start
Start anytime See details
Self-paced Online
4 weeks
199 USD
Next course start
Start anytime See details
Self-paced Online
Visit this course's homepage on the provider's site to learn more or book!

Course description

Introduction to Product Management

The prevalence of software, technology and digital services has changed the way that products are being brought to market and has given rise to modern management techniques.In this course, we will introduce you to different topics vital to reframing how you define, develop, and launch products, services, and features that satisfy the needs of the customer.

Participants will learn techniques and tools from many modern schools of management including Design Thinking, Agile and Lean and align them with the outcomes of Value, Flow and Quality. The principles, practices and techniques enable you to experience a mindset shift that will change how you approach work and lead you towards better and more impactful outcomes.

This course is right for you if you are:

  • New to the role of Product Manager
  • Considering transitioning into Product Management
  • Work in functions or departments that work closely with the Technology and Product teams
  • In a senior leadership position seeking a high-level understanding of product management
  • Starting your journey to product management accreditation

Upcoming start dates

1 start date available

Start anytime

  • Self-paced Online
  • Online
  • English

Who should attend?



Training content

About this course

  • Course Overview
  • VFQ for Product Management

VFQ Guiding Principles

  • Delivering value early and often
  • Optimizing the flow of work end-to-end
  • Discoverying quality with fast feedback

VFQ Essential Practices

  • Experimentation
  • Value Definition
  • Visualization

About Product Management

  • Why organizations need Product Management
  • What is Product Management
  • Where ideas come from

Defining a Product

  • Product definitions
  • Product examples
  • Attributes of a product
  • Delivering customer value through products

Product Mindset

  • About a product mindset
  • Getting started with a product mindset

Projects to Products

  • Iron triangle
  • Moving from projects to products
  • A traditional approach
  • A discovery approach

Product Lifecycle

  • Overview of the Product Lifecycle
  • Search and Validate Stage + Example
  • Grow, Mature, and Transform Stages + Example continued
  • Product Development Frameworks: DABL and Double Diamond

Tools and Practices

  • Tools for the problem space
  • Tools for the solution space
  • Tools for delivering value

Responsibilities of a Product Team

  • 3 key areas of focus
  • 4 responsibilities of a product team
  • Roles of a product team

Product Strategy

  • Product Strategy overview
  • Uber Case Study Example

Course Summary

Course delivery details

This course is offered through Emergn, a partner institute of EdX.

1-2 hours per week


  • Verified Track -$199
  • Audit Track - Free

Certification / Credits

What you'll learn

On completion of this course, participants will be able to confidently:

  • Define a product and the role of Product Management
  • Explain the difference between project vs product lead organizations
  • Identify the benefits of a product mindset
  • Understand the importance of vision, value, and strategy to effective product management
  • Describe the VFQ Guiding Principles and VFQ Essential Practices
  • Explain the benefits of organizing your work around delivering value
  • Recognize the Product Lifecycle and the practices and tools most frequently used to take an idea through the complete product lifecycle

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141 Portland Street
02139 Cambridge Massachusetts


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