Professional Course

Economic Foundations of Pricing

edX, Online
5 weeks
199 USD
Next course start
Inquire for more information See details
Virtual Classroom
5 weeks
199 USD
Next course start
Inquire for more information See details
Virtual Classroom
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Course description

Economic Foundations of Pricing

Pricing products or services is a challenging decision for many business owners.

What is a good starting point for sound pricing decisions? This course provides an economic framework that lays the foundation for good pricing decisions. This course delves into the impact of cost, competition, and customer side factors on pricing. The course also goes into the company objectives that shape pricing goals.

This course also covers the repercussions of the most recent and globally transformative event (i.e., COVID19) on Pricing.

Upcoming start dates

1 start date available

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  • Virtual Classroom
  • Online
  • English

Who should attend?


Undergraduate level exposure to Economics

Training content

Economic foundations of Pricing

  • What is market clearing price?
  • Understand price setters vs price takers, supply and demand curves.
  • Covid price increases/decreases/no-change

Fundamentals of Demand or Customer point of view

  • What is demand?
  • Price response functions
  • Revenue maximization
  • Elasticity

Cost based pricing decisions

  • Terms: (marginal cost, fixed cost, incremental cost), CM, operating margin, %margin, mark-up
  • Price optimization
  • Break-even sales change

Competition and Objectives

  • Competition based heuristics
  • Understanding objectives and economic framework

Economics of Multiproduct Pricing

  • Demand curves and pricing
  • Price discrimination
  • Game theory
  • Auctions

Course delivery details

This course is offered through Indian Institute of Management Bangalore, a partner institute of EdX.

3-5 hours per week


  • Verified Track -$199
  • Audit Track - Free

Certification / Credits

What you'll learn

By the end of the course, you will be able to:

  • Evaluate pricing using the 3C+O framework
  • Apply cost based pricing heuristics
  • Identify and account for relevant competition while making pricing decisions
  • Identify the drivers of consumer value perceptions and their impact on pricing
  • Understand the mechanism of price discrimination and its applications in practice

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02139 Cambridge Massachusetts


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