Show as: Mobile

Introduction to the Business of Product Management

Spice Catalyst
Training overview
Corporate / Group Training
1 day
Start dates
Inquire for more information

Inquire for more information

Course description

Introduction to the Business of Product Management

Understanding what your customer and/or your customer’s customer wants to “do” is essential to product success.

This is what drives marketplace trends and what the competition may be doing. Understanding “do” is foundational to successful product management and the success of the product. As a Product Manager, you need to know everything you can about the “do”, the resulting market and what the competition is going to throw up against you. Plus it enables you to be sure the vision for your product is on point.

  • Will you have the resources to do that?
  • Learn how to optimize a product focusing on your customer's unmet needs to achieve the business goals and maximize return on investment.
  • Does it support your company’s current business model, or does it require you to innovate business and pricing models to gain a competitive advantage?
  • Extend the product line to understand the product portfolio planning process and ensure your product aligns with company priorities.

COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Training content


  • Learn the importance of understanding what, why, when, how your customer wants to “do” to nail customer needs and expectation
  • Get an overview of what should be done in your competitive research and analysis
  • Learn what should go in your product market strategy canvas to gain competitive advantage
  • Translate what your customer wants to go into a compelling value proposition
  • Explore what your customer wants to “do” into market segments
  • Apply class learning to your product or a product of your choice


$1000 USD per person per day

Why choose Spice Catalyst?

Training offered by Spice Catalyst is based upon 50+ years of experience

Spice Catalyst has trained over 1/3 of all of Cisco's product managers worldwide

Training is based on the company's books like Successful Product Design and Management Toolkit 

About Spice Catalyst

Spice Catalyst

Spice Catalyst is a worldwide product success management and product success marketing training, consulting and assessment organization since 2012. We have trained thousands of product managers and product marketing managers at such companies as Cisco, Capital One Bank, Cognizant, Botswana...

Read more and show all training delivered by this supplier

Contact this provider

Fill out your details to find out more about Introduction to the Business of Product Management.

  Contact the provider

  Get more information

  Register your interest

Contact info

Spice Catalyst

 Show phone number

Contact provider

Have a question about this course? Fill out this form and the provider will get in touch with you shortly

Training reviews

No reviews available

Need help with your search? offers a free consultancy service to help compare training for you and your team

Request a free quote

Request a free training quote