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Building Insanely Great Products

Spice Catalyst
Training overview
1 hour
1,000 USD + tax
Next start date: Inquire for more information - Online
Live Webinar

Course description

Building Insanely Great Products

This workshop will enable you to explore and plan for doing the key things necessary for your product(s) to become "insanely great," a term that Steve Jobs used for encouraging people who worked for him to strive to do the very best they can for their customers. It covers what Apple is doing that has made it the most valuable company in the world and what Hewlett-Packard did to grow 20% per year for 50 years after its founding in 1938 including organizational structure, needed employee competencies, decision-making, and other major factors.

Training Content


  • Six Keys to Product Success
  • Services are Products Too
  • The History and Future of Product Management
  • Required Organizational Competencies for Product Management and Product
  • Entrepreneur is just French for Product Manager Plus
  • Decision Making and Management of the Product Life Cycle
  • How the Ideal Product Management Organization Should be Organized
  • Importance of Values and Vision to Product and Company Success
  • The Perfect Storm, Creating Insanely Great Customers and the Digital Transformation’s Impacts on Product Management and Marketing
  • Doing it Right: Start with what People and Organizations “Do"
  • Creating the Value Proposition
  • The 18 Key Components of a Product Market Strategy before going to Development



About Spice Catalyst

Spice Catalyst

Spice Catalyst

Spice Catalyst is a worldwide product success management and product success marketing training, consulting and assessment organization since 2012. We have trained thousands of product managers and product marketing managers at such companies as Cisco, Capital One Bank, Cognizant, Botswana...

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This 1.25 minute video reveals the six secrets to successful products.

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