Value Co-Creation in Sport Management – A New Logic in a Changing Society

Training overview
Professional Course
Self-paced Online
4 weeks
From 59 USD

Start dates
59 USD
Start anytime

Course description

Value Co-Creation in Sport Management – A New Logic in a Changing Society

Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:

  • Overview the traditional logic – the logic of sport products – used to analyze sport events
  • Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
  • Contrast the traditional logic with the value co-creation approach
  • Analyze authentic examples and case studies conducted by international researchers
  • Learn about sport sponsorship, branding, and ticketing
  • Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
  • Check your acquired understanding for sport management through interactive exercises

Let’s start your journey of becoming an expert in the field of sport management with this course!

Who should attend?



Training content

  • The Traditional Logic of Sport Products
  • Reasons for a New Logic
  • Logic of Value Co-Creation (Part I)
  • Logic of Value Co-Creation (Part II)
  • Focus: Sponsoring
  • Co-Created Sustainable Value in a Changing Society

Course delivery details

This course is offered through University of Bayreuth, a partner institute of EdX.

2-4 hours per week


  • Verified Track -$59
  • Audit Track - Free

Certification / Credits

What you'll learn

  • The basics and limitations of the logic of sport products (traditional approach)
  • The basics of the logic of value co-creation in sport management
  • Innovative sport management analytical skills for a changing society
  • Different perspectives on sport events
  • The insights in ticketing, sport sponsorship and branding
  • The consideration of sustainability in sport management

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141 Portland Street
02139 Cambridge Massachusetts

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