Professional Course

Fundamentals of Entrepreneurship in the Family Business

edX, Online
5 weeks
99 USD
Next course start
Start anytime See details
Self-paced Online
5 weeks
99 USD
Next course start
Start anytime See details
Self-paced Online
Visit this course's homepage on the provider's site to learn more or book!

Course description

Fundamentals of Entrepreneurship in the Family Business

In this entrepreneurship course you will have the opportunity to know the instruments and components that involve entrepreneurship; from ideation, market validation and value proposition, to present your sales plan to attract investors (Business Pitch).

This online course delivers the knowledge and tools necessary for the success of a venture in the family business.

Upcoming start dates

1 start date available

Start anytime

  • Self-paced Online
  • Online
  • English

Who should attend?



Training content

A Family Business Venture: the STEP Model

  1. Entrepreneurial orientation of the family business
  2. Familiness (resources unique to a family business)

Mega trends and entrepreneurship

  1. Introduction to innovation and entrepreneurship
  2. Mega trends and Family Office

Ideation and Market Validation

  1. Ideation and Customer Discovery
  2. Market Validation

Value Proposition

  1. Opportunity Recognition
  2. Business Model

Business Pitch (family and non-family investors)

  1. Story Telling- Business pitch
  2. Foundations of Family Intrapreneurship

Course delivery details

This course is offered through Tecnologico de Monterrey, a partner institute of EdX.

7-8 hours per week


  • Verified Track -$99
  • Audit Track - Free

Certification / Credits

What you'll learn

  1. Understand and apply best practices in the family business
  2. Distinguish entrepreneurship and innovation models
  3. Implement entrepreneurship trends in your venture
  4. Carry out a transgenerational entrepreneurship project
  5. Determine the components of entrepreneurship:
  • Generation of the entrepreneurial idea (ideation)
  • Market validation
  • Value proposition
  • Sales presentation to attract investors (Business Pitch)

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141 Portland Street
02139 Cambridge Massachusetts


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