Design Thinking: Innovation Strategy for You and Your OrganizationColumbia Business School Executive Education
Design Thinking: Innovation Strategy for You and Your Organization
Design Thinking: Innovation Strategy for You and Your Organization is a collaboration between the Columbia Entrepreneurship Design Studio and Columbia Business School. Participants will learn how to use the methods and mindsets of design to drive customer-focused innovation in their own organizations.
Many innovation efforts in business stall because the organization loses touch with the core needs of their current and potential customers. Fortunately, human-centered design can help organizations be much more responsive to the ever-changing needs of customers. The methods and mindsets of design have a proven track record of driving innovation across multiple industries.
This program uses experiential learning to teach design techniques through repeated practice. Case studies of human-centered design in action reinforce the core lessons. Executives will learn by doing. First, by engaging in two design projects, then by developing their own design project to bring back to their organization.
Who should attend?
Design Thinking is ideal for executives who want to drive innovation by deeply understanding their customers and rapidly testing ideas. These methods can be used in any industry or business model, including SaaS and B2B.
Alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days.
Participants learn a human-centered design process by working through two design projects. Each project is hands on and team based. All participants will experience our four-step process: explore, reframe, generate, and prototype. The faculty introduce core design concepts through short lectures and case studies, then the new methods are immediately put into action. The program concludes with participants scoping a design project to complete back at their organizations.
Day One: The day begins with a two-hour design project. This introduces the fundamental concepts and immerses participants into a style of working that promotes creative innovation. From there, we launch the second design project, which runs until the end of day two. Participants form teams of three and begin step one of our design process — explore. The teams leaves the design studio and conduct fieldwork in the city. When they return, the faculty lead the teams through the reframe step where they will synthesize their fieldwork.
Day Two: The project continues as teams begin brainstorming potential solutions in the generate step. They then select two or three ideas and build them out in the prototype step. The solutions are tested with real users. After completing the four steps, we focus on creating a compelling story that richly describes the problem to be solved and how the current solution addresses that problem.
Day Three: The final day is all about taking it home. Instructors will share case studies illustrating how design can be used in organizational settings. Participants will learn how different work environments can support or hinder a design process. Finally, each participant will scope a short design project to be completed in their first week back at the office. The ultimate goal is to develop a design practice that continues beyond the three days of the workshop.
See the schedule above or use the request information form to learn the cost of this course.
Columbia Business School Executive Education - At the Very Center of Business
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