What's the difference between a vision statement & mission statement? - Forum

12/7/2016 10:13 AM   Gabriel

What are the main differences between vision and mission statements and how they are used?

RE: What's the difference between a vision statement & mission statement?
12/7/2016 11:46 AM   Josh, Findcourses team

Hi Gabriel,

Good question! While they may sound very similar, vision statements and mission statements serve slightly different purposes. I have outlined these here:

Vision statement

A vision statement is more aspirational and will define where a business sees itself in the future (normally in the next five to ten years). Vision statements are generally a succinct short sentence.

Mission statement

Mission statements are a bit more flexible and come in many shapes and sizes, depending on the needs of the individual business. A mission statement will always define what a company does, who it does it for and most importantly, how it does it. This will also outline the processes in which the company aims to achieve the goal(s) set out in the vision statement. Sometimes a mission statement can be just one or two sentences while others can be a few paragraphs or longer. 

Another element often defined alongside vision and mission statements are Core Values which a company sets out to define the principles and values the company will follow when carrying out the mission statement. These will often include elements of ethics and behavioural standards when conducting work.

There are hundreds of examples of vision and mission statements all over the internet so it's just about finding what works for you and your business. Best of luck!

Josh, Findcourses team


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