Course description
Effective Business Development
A multi-day, customized sales leadership program designed to transfer needed new business development skills to sales and technical professionals working with customers.
Why train your Professionals in Effective Business Development?
Our business development environment is changing and so are the skills your professionals need to have to succeed in winning new business.
- Customers buy from sales people they know and trust.
- Customers must be able to locate key information in sale’s communication with little effort.
- Customers look for a partner to further their wants and needs.
In Effective Business Development training, your professionals learn the skills they need to establish a loyal, satisfied client base that will keep coming back for more!
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Upcoming start dates
Training content
By attending Effective Business Development, your professionals will learn how to:
- Build a relationship of trust with existing and potential customers
- Use key questioning and follow-up skills (the SOAR process) to increase your win percentages
- Use clear, customer-focused communication
- Create a specific customer-focused strategy for each sales effort
- Learn to maneuver through the corporate structure gaining champions in the process
How will the Participant benefit from Effective Business Development?
- Learn specific skills that facilitate building relationships with clients.
- Work with a case study to better understand the new business environment and processes.
- Receive a small library of current business information.
- Use a repeatable process approach to communicate with your customers.
- Develop customer win strategies.
- Recognize company and competitor strengths and weaknesses.
- Learn to meet each customer’s specific needs.
How will the Corporation benefit from Effective Business Development?
After training, your organization will see:
- Increased sales
- Better customer retention
- More satisfied customers
- Happier, more productive sales people
Why choose IFI Training?
25 Exercise-Based Programs
Over 22 Years in Business
160+ Satisfied Organizations Served
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IFI Training
Our approach to training is unique. We recognize that permanent skill transfer occurs when we consistently apply principles, becoming just a little bit better one “drop” at a time. By working with IFI, your employees will develop skills that improve...