Course description
Personal Brand: Maximizing Personal Impact
Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’”
This course is a two-day exploration about the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.
Learning Objectives
Specific learning objectives for participants include:
- Speak in terms of the impact and influence that they want to have in life and work
- Understand their personal style in terms of their personal brand
- Develop skill in areas like focus, concentration, and communication to support their brand
- Build credibility and trust by living their brand
- Take ownership of their image, both online and in person
Upcoming start dates
Training content
Importance of a Personal Brand
First, we will define what a brand is and what its elements are. We will also explore how to define the wow factor and what success means.
Your Brand Approach To Others
Next, participants will complete an assessment to help them define their brand style.
Looking at the Outside
First impressions can have a big impact on a brand. In this session, participants will learn how to dress for success, show proper etiquette, and monitor their voice.
Looking at the Inside
This session will help participants develop skill at concentrating, getting work done, and building their confidence.
Setting Goals
If participants really don’t know what they want, it’s hard to represent their brand and have the desired impact. In this session, participants will use the SPIRIT framework to set some brand-related goals. Techniques for developing flexibility and resiliency will also be discussed.
Networking for Success
This session will give participants some ways to use networking to build their brand.
Communication Strategies
Good communication skills are another important part of personal impact. This session will explore speaker and listener biases, active listening skills, and difficult communication situations.
Building Your Credibility
Credibility can make or break a brand. This session will give participants five ways to develop trusting relationships.
Brand You
In this session, participants will learn about the different elements of a personal brand. They will also start designing and outlining their brand standards.
Living Your Brand
Next, participants will discover ways to demonstrate their brand.
Managing Your Social Media Presence
In this session, participants will learn how to find out what people are saying about them online and why it matters.
Having Influence
This session will share persuasion, negotiation, and negation techniques to help participants have real impact.
Dealing with Challenging People
In order to have a real impact, we must be able to work with all types of people. This session will give participants a framework to get to the heart of any problem. They will also learn some strategies for handling common types of difficult people.
Presentations and Meetings
In this session, participants will learn how to make the most of public speaking and meetings.
Course delivery details
This course can be offered in the following formats:
- On-site
- Online
- Webinar
Why choose Mainstream Corporate Training?
Serving Over 40 Business Verticals, across North America
98.8% Client Satisfaction, 99% citing they would refer our programs to others
ROI realized by clients as early as the first 3 months post training
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Mainstream Corporate Training -Engaging Interactive Professional Development
Mainstream is committed to providing quality training that is essential to successful professional and personal growth; our programs help learners maintain a competitive advantage through insightful and effective training topics. Information continues to change and develop our lives, therefore, our mission...